GFK Marketing
What is GFK Marketing
GFK Marketing are a huge company who crunch numbers for a variety of market sectors, but all to do with consumer spending. This is to allow retailers to spot spending trends in a local or national level, with specialised reporting.
What do they offer?
GFK in this context supply nationwide sales data on what is selling at departmental level and also top (x) product sales.
This gives you something to compare against for your Garden Centre. You will get to see what brands are doing well, spot top sellers and check if a new product range could be added to your stock levels.
What market sectors do GFK work with?
GFK collect data and share it with our Garden Centre and Retail Plant Nurseries only.
How can I get involved?
Just let us know you want to get involved after speaking to GFK, and we will set it all up for you.
How does it work?
Once setup, you do not need to do anything.
It is all automated.
We send your sales data to GFK overnight.
They will send you the reports monthly.
Is there a charge for this service?
No.
