EPoS Case Study - Roots at Thorpe Farm Shop
Profile
Roots at Thorpe Farm Shop is run by the Mount family and is based on a working farm in Barkby Thorpe, Leicestershire.
Roots opened in October 2008, converting the redundant milking parlour into today’s shop, which sells a wide variety of products from fruit & veg, animal feed to butchery and deli items as well.
Problem
“I needed more time and not to be the centre of every question on prices, discounts and deliveries. The serving of the animal feeds being in another building was also a concern.”
Solutions
“Swapping over to EPoS with integrated weighing has allowed me to offload my knowledge into the system meaning anybody can now serve.”
“This has enabled me to concentrate on expansion plans including new coffee shop, conference facilities and children’s soft play area.”
“Once we get the market prices it takes no time at all to enter these in and get them downloaded into the tills and scales.”
“Knowing what is selling well during the day gives you chance to get some more ordered and not run out.”
“We were using Avery scales, but the way this EPoS system handles normal barcoded lines is more flexible, also allowing for easier use of accounts, discounts, promotions, and deliveries.”
“The range of feeds and supplements that we carry is quite large and often difficult to identify. By using a picture for each bag on the touch screen means even the most inexperienced operator can easily identify the right feed.”
“As we don’t bring heavy items through the shop, being able to visually assess these products through a window and identify them on screen means that we get the right product, first time, removing any worry of confusing one product with another.”
“We still want to set up loyalty schemes, building on profiles we have allowing for targeted offers, rather than blanket rewards. We also want to use the next visit promotion tool to encourage people to visit our cafe and vice versa.”
George Mount
