Call us: 01159 677439 | E-mail: sales@openretailsolutions.co.uk

orsl logo Epos Systems and Software

Loyalty

Loyalty is an essential element of an overall marketing strategy that aims to improve your business by: Increasing transactions frequency Increasing average spend Increasing customer retention

Loyalty

A good customer reward scheme creates a relationship between you and your customer. It helps you to understand their buying habits and anticipate their response to offers. They in turn will know they are important to you and feel rewarded through personalised offers and rewards.   It costs 6 more to get a new customer compared to keeping an existing one

Loyalty

Whether you need a straightforward system to manage and increase membership or a complete package to create campaigns with flexible rewards and discounts, we provide the infrastructure, support and expertise to set up, run and develop your reward program. More loyal customers = Higher turnover = Higher profit   "It's easier to sell 10% more to existing customers than 10% to new customers"   Keep your customers loyal with incentives relevant to their interests and spending habits Increasing your customer traffic leads to bigger sales and bigger profits Marketing initiatives increase customer retention whilst attracting new customers

Why do it

Builds a relationship with your customers Identify their spend and rewards them Increased visits and spend increase your sales

How to do it

Issue cards for quick identification Captures their sales pattern from epos tills Target rewards to them as points or vouchers Communicate via email, text or mailed vouchers Hand your customer a card and register their details onto the customer database. The cards are a good way of keeping your name in your customer's mind. Every card comes with a registration form.   TIP: By getting the relevant details from your customer, you will build a valuable database for future communication of offers and promotions Quickly and easily register customer details via the web terminal Record real-time data on all your customers Record transactions when card holder not present (Ideal for telephone orders, account customers, on-line shops, takeaways etc.) View customer details when they enter the store Handle all your Loyalty and Gift Card transactions Possible triggers and reports :- top 100 spenders total customer spend not been in in last 3 weeks or 8 weeks Sales in a department Who bought an items account balance average spend per visit points on card all customers top customers on average spend female customers between 25 and 65 who spend over £25 in butchery over last two weeks Voucher issued to wine customers and who redeemed it Farm shop deli who not visited coffee shop or restaurant

Simple Loyalty

Identify best customers See how new starters are doing How many visits and spend information Each time your customers make a purchase, you simply add the points on to the terminal. At the end of the day, synchromise the terminal and all the transactional data will be uploaded to the CMM database Use barcode or mag stripe reader Enhance your brand

Advanced marketing

Targeted Email marketing campaigns Campaign results monitoring Postcode area analysis Create customised reports (best customers, birthdays, balance etc.) Set up different tiers (e.g.gold, silver, bronze) or different points ratios (double points, happy hour etc.)

Loyalty

Loyalty It matters to identify and reward those regular high spending patrons. By making them a loyalty customer you get to learn a lot more about their spending habits and so talk to them more sensibly, plus they get rewarded too. Own administered or national scheme Reward by loyalty voucher Reward by loyalty cash discount Loyalty sales adjustment feature for missed sales Export to spreadsheet for email marketing

Identify

When your customers join the scheme, you give them a card, create their customer record and assign their entitlement to rewards and privileges. Customer & Marketing Manager allows you to build flexible campaigns and gain insight into trends and response rates through your online portal.

Segmentation

Do you treat all your customers equally? Our analytics show that 60% of your business generally comes from just 20% of your customers. we offer the ability to isolate segments and personalise marketing messages to different customer groups. Retain the best,upgrade the middle and incentivise the lower segments.

Email and SMS

.We have stock of tried and tested mail, letter, self-seal mailers and text messages that generate addional

Triggers

Automate your marketing by setting up triggered communications to email or text loyalty card holders when their behaviour matches your criteria.

Maps

Do you really know where your customers come from. Which postcodes are on the increase and where your sales are disappearing from. Visualise hotspots and identify areas that could provide additional business and need targetting.

Reports

Find out what you need with clear and detailed reporting. Receive daily, weekly or monthly reports straight to your inbox with the information that you want the most.

Dashboard

Easy to understand dashboards provide you with daily, weekly, annual or rolling year snapshots of your customers and their activity. Identify trends and act on them before it is too late.

For a demonstration of Multi Retail Software

Get in touch with us

Go to top of page