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Hockeys Farm Shop

This farm shop has been relaunched and is the first stage of what will be a multi activity location based on the Hockeys farm near Fordingbridge. The old scales have gone and new integrated scales installed together with a new menu board.

Customer Background

The new owners needed a working partner to guide them through the full range of topics needed to install a working epos system from scratch. Open Retail were instrumental in steering the Hockeys project through checkout design and rationalising the product range . This has meant arranging a new label design for the new brand and many tasks to make it happen.

The Need for Change

Although we were using scales before the way that epos handles normal barcoded lines is more flexible with regular accounts discounts and promotions, deliveries and integrated credit cards making service more efficient. The butchery scales are connected directly to the office system and the checkout counter weigh plates to the touch tills. This means all new products and price changes get processed immediately, they don’t have to stop serving at all

The Solution

The system is fully integrated with scales that link directly with our epos touch tills. This method is particularly quick in handling loose product like fruit and vegetables. Pick the button that relates to the goods being purchased and then do the weighing and pricing is done by the till, so simple. The new till layout from Open Retail has made the shop layout more workable. It is far more efficient in serving customers more quickly, and takes less space. We can also show marketing messages on the customer facing screens.

The Benefits

Epos will allow us to offer a customer loyalty rewards scheme starting to build up a profile of where our trade is coming from and giving the targeted offers through the till rather than the older blanket loyalty reward. We also want to use the next visit promotions to encourage shop customers to use our café and vice versa. In the longer term . We use digital signage above the tills and customer monitors at the tills to get over marketing messages and keeping our offering fresh .

How Multi Retail helped us


We have been able to grow the business step by step by using elements of the system.


In my previous job I had marketing information , I needed the same to be able to manage the cash flow and then using best sellers and slow sellers gradually develop our product range


.“ I am glad I chose Open Retail as my supplier as it has been a working partnership. In getting the epos system installed. I had no previous experience in this area as my background is brand marketing.”

- Jonny Burrell / Owner

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